PROSPECTS AND OPPORTUNITIES
Men’s grooming set for continued value growth
Sales of men’s grooming are expected to rise over the forecast period. While traditional categories such as shaving are likely to remain flat, stronger growth is anticipated in underdeveloped areas, particularly premium grooming products.
Dutch men to embrace more complex grooming routines
Dutch men are expected to become more open to developing multi-step daily routines using a broader range of grooming products. The idea of self-care is becoming increasingly gender-neutral, and men are feeling more confident in purchasing and using sophisticated products across skincare, hair care and fragrance.
Sophisticated grooming habits to support e-commerce growth
The growing demand for premium, clean label, and natural grooming products will continue to support e-commerce growth. Although this channel is now in a more mature phase, a steady increase in share is expected.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in the Netherlands - Category analysis
KEY DATA FINDINGS
Men’s grooming sees healthy growth, but opportunity remains untapped
Unilever maintains its lead in men’s grooming
Drugstores remain key, but face growing competition
Men’s grooming set for continued value growth
Dutch men to embrace more complex grooming routines
Sophisticated grooming habits to support e-commerce growth
Beauty and Personal Care in the Netherlands - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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