PROSPECTS AND OPPORTUNITIES
Men’s grooming set to grow as men continue to develop personal care routines
The strong performance of men’s grooming is projected to continue over the forecast period. The importance of men’s grooming is only going to become more relevant as more men adopt robust personal care routines which require multiple products instead of using only one or two products to perform multiple functions.
Mass products poised to outperform premium products in men’s grooming
The mass men’s grooming categories are forecasted to see stronger growth compared to premium men’s grooming products over the forecast period. Although there has been an increased importance placed on men’s grooming, there is still a clear preference for more affordable products and brands amongst many men.
New products likely to focus on skinification
New product development in men’s grooming is expected to take advantage of the skinification trend. As male consumers become better at maintaining their skin and hair they will likely become more interested in new products offering specific claims.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Australia - Category analysis
KEY DATA FINDINGS
Increasing awareness of personal care routines driving growth in men’s grooming
Players look to strengthen their market position as competition increases
Supermarkets lead distribution but lose share
Men’s grooming set to grow as men continue to develop personal care routines
Mass products poised to outperform premium products in men’s grooming
New products likely to focus on skinification
Beauty and Personal Care in Australia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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