PROSPECTS AND OPPORTUNITIES
Upward growth trajectory predicted thanks to product innovation
Men’s grooming in Poland is far from saturated. Growth is expected to continue steadily as brands invest in male-oriented product lines and expand their offerings beyond basic essentials.
Beard culture set to evolve in the years ahead
Beards may no longer dominate street style, but they are far from obsolete. Instead, this category is evolving: beard grooming is becoming more customised, with products specifically designed for various lengths, hair types, and skin needs.
Premiumisation trend in men’s grooming will continue apace
Premium male grooming products, especially in fragrance, are expected to grow rapidly in the coming years. Rising wages and greater exposure to international lifestyle trends are nudging men towards more sophisticated grooming routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Poland - Category analysis
KEY DATA FINDINGS
Continued growth in 2024 as men’s grooming expands
New entrants leverage trends to challenge leaders
E-Commerce reigns but offline remains relevant
Upward growth trajectory predicted thanks to product innovation
Beard culture set to evolve in the years ahead
Premiumisation trend in men’s grooming will continue apace
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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