COMPETITIVE LANDSCAPE
Shein leads womenswear thanks to highly competitive pricing
The womenswear market in Chile is relatively fragments, albeit with a few leading companies holding significant shares. In 2025, Shein (Roadget Business Pte Ltd) consolidated its leadership in womenswear, building on its highly competitive pricing strategy.
Tariff changes pose challenges to fast-fashion leaders
The competitive landscape within womenswear in Chile saw a shake up towards the end of 2025 following the implementation of new tariff restrictions, including VAT charges on low-value purchases. This change threatens to reduce Shein's price advantage and potentially impact its market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Chile?
- Where is future growth expected to be most dynamic?
Womenswear in Chile - Category analysis
KEY DATA FINDINGS
A good year for womenswear with sales boosted by tourism and e-commerce
Argentinians driving demand for higher-quality womenswear
Women's outerwear dominates sales
Interest in outdoor activities influencing purchasing decisions
Growth set to be fuelled by seasonal sales and e-commerce
Women's outerwear to maintain its dominance with functional and stylish apparel
E-commerce and sustainability set to shape the future of womenswear
Shein leads womenswear thanks to highly competitive pricing
Tariff changes pose challenges to fast-fashion leaders
Department stores lead womenswear sales thanks to a strong brand presence
E-commerce driving growth in womenswear through competitive pricing
VisteLaCalle shines the spotlight on emerging brands
Shein and Under Armour find success with competitive strategies
Apparel and Footwear in Chile - Industry Overview
Improving economy and cross-border sales support growth in apparel and footwear
Premium sportswear drives growth through outdoor trends
Argentine consumers boost sales through cross-border shopping
Sportswear the focus of consumer demand
Consumers turning to e-commerce as they demand convenience
Sustainability and premium sportswear set to drive demand for apparel
Premium sportswear set to lead growth with the focus on tech innovation and durability
Falabella and adidas lead the competitive landscape
Players look for new opportunities in e-commerce and sustainable product lines
Falabella and Ripley lead offline retail with strong brand trust
E-commerce gains traction with competitive pricing and variety
Sustainability and affordability drive resale and rental trends
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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