COMPETITIVE LANDSCAPE
Fast Retailing and local players drive share stability
The womenswear landscape in the Philippines was extremely fragmented in 2025, and led by Fast Retailing Philippines Inc (Uniqlo), Suyen Corp (herBench), and Avon Cosmetics Inc with 4%, 3%, and 2% value share, respectively. The top brands maintained their lead due to their strong value proposition, frequent new collections, and effective distribution strategies across physical and online channels.
Niche offerings create new opportunities
Smaller players under “others” dominate share, with local and niche brands making modest gains through targeted marketing and sustainable product offerings. Emerging companies like Sinag and local startup Kahri are performing well by tapping into distinct consumer values, such as culturally resonant storytelling and sustainable fashion.
Strategic acquisition by SSI Group looks to expand reach
A notable merger occurred in 2025 when SSI Group Inc acquired 99% of Rustan Marketing Corporation (RMK) for approximately PHP232 million. RMK is a leading wholesale distributor of global brands including Spanx and Nine West, and spans categories like fashion, fragrance, beauty, and accessories.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Philippines?
- Where is future growth expected to be most dynamic?
Womenswear in the Philippines - Category analysis
KEY DATA FINDINGS
A strategic overview of growth drivers, market segmentation, and future imperatives
Premium and budget womenswear drive market polarisation
Sustainable and inclusive designs reshape womenswear offerings
AI and digital innovation drive womenswear retail transformation
Sustained growth for womenswear amidst deepening polarisation
Sustainability to move into the mainstream, driving growth
Technology and AI to increasingly reshape womenswear shopping behaviour
Fast Retailing and local players drive share stability
Niche offerings create new opportunities
Strategic acquisition by SSI Group looks to expand reach
Omnichannel strategy important for womenswear brands
Apparel and Footwear in the Philippines - Industry Overview
Sustained expansion through sustainability and strategic adaptation
Strong value growth and the realities of market polarisation
Sustainability and inclusivity drive product innovation
The rise of agile local players and specialist global entrants
Market polarisation to continue, favouring budget-friendly and premium brands
Consumers to drive demand for sustainability and transparency
E-commerce expansion and the evolution of retail engagement
Local challenger brands aim to erode global incumbents' leadership
Offline retail remains dominant despite e-commerce growth
Experience-driven retail concepts to boost growth over forecast period
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!