COMPETITIVE LANDSCAPE
High fragmentation, with budget-friendly brands gaining traction
Womenswear in the US remained highly fragmented in 2025, with the leading players, The Gap Inc and Walmart Inc, each holding a retail value share of 4%. The category is characterised by a mix of global players, domestic brands, and online platforms competing for share and consumer attention.
Market polarisation drives value focus, propelling growth for brands like Mango
US womenswear is exhibiting significant market polarisation, driven by persistent pricing pressures stemming from rising living costs and 2025 tariffs. While affluent consumers remained largely unaffected, mid- and mass-market shoppers increasingly traded down or sought value through promotions and budget-friendly brands like Uniqlo and Mango.
SKIMS capitalises on body positivity, comfort, and direct-to-consumer engagement
SKIMS, launched in the US in 2019 by influencer and entrepreneur Kim Kardashian, has rapidly established a significant presence in womenswear. Initially specialising in shapewear, the brand swiftly diversified its product offering to encompass loungewear, underwear, and activewear.
Authentic Brands Group expands its US fashion portfolio through acquisitions
Authentic Brands Group (ABG) continues its aggressive expansion in US fashion, announcing the acquisition of Dockers from Levi Strauss, and a majority stake in Guess Inc in 2025. These moves are part of ABG's broader strategy to build a diverse portfolio of iconic brands, including Juicy Couture, Forever 21, Aéropostale, Nautica, Nine West, and Reebok, positioning the company as a dominant force in lifestyle and fashion.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in USA?
- Where is future growth expected to be most dynamic?
Womenswear in the US - Category analysis
KEY DATA FINDINGS
Womenswear brands eye affordability and sustainability to overcome 2025 challenges
Tariffs and supply chain disruptions slow growth
Resale platforms drive growth for second-hand womenswear, challenging primary sales
H&M maintains competitive pricing amid tariff uncertainty
AI innovation expected to contribute to growth in womenswear in the future
Women's outerwear will continue to account for the highest sales
Womenswear anticipated to be impacted by eco-consciousness and social media
High fragmentation, with budget-friendly brands gaining traction
Market polarisation drives value focus, propelling growth for brands like Mango
SKIMS capitalises on body positivity, comfort, and direct-to-consumer engagement
Authentic Brands Group expands its US fashion portfolio through acquisitions
Offline retail leads and grows, but department stores faces challenges
Retail e-commerce remains crucial, with omnichannel retailing the way forward
Apparel and Footwear in the US - Industry Overview
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Tariff volatility prompts response from manufacturers
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Mergers and acquisitions reshape the competitive landscape
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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