PROSPECTS AND OPPORTUNITIES
Positive outlook expected, despite lower birth rate
Although Guatemala’s birth rate is projected to continue declining through 2025 and beyond, the market for baby and child-specific products is expected to see sustained - albeit modest - growth in constant value terms (at 2024 prices). Modern Guatemalan parents, who are exercising a higher degree of family planning than previous generations, are placing a higher priority on the health and hygiene needs of their children, especially during infancy, when delicate skin requires especially gentle care.
Private labels see improvements to product quality, placing pressure on leading brands
During the forecast period, Guatemala’s market for baby and child-specific products is expected to see increasing competition from private labels, particularly those offered by major supermarket chains. Retailers such as Walmart, through its Parent's Choice line, are expanding their footprint not only within their core supermarkets but also across discounters like Maxi Despensa and Despensa Familiar, resulting in broader market reach and growing consumer visibility.
Natural formulations gain traction as Guatemalan parents prioritise safety
The perception that natural and gentle formulations are essential when it comes to baby and child–specific products is becoming increasingly engrained amongst Guatemalan parents. As a result, the market is expected to see a growing supply of offerings that emphasise clean, chemical-free ingredients and environmentally responsible packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Guatemala - Category analysis
KEY DATA FINDINGS
Slowing birth rate and income constraints curb demand for baby and child-specific products
Johnson & Johnson remains the market leader, but lower-priced rivals gain ground
Discounters gain traction as parents navigate rising cost of living
Positive outlook expected, despite lower birth rate
Private labels see improvements to product quality, placing pressure on leading brands
Natural formulations gain traction as Guatemalan parents prioritise safety
Beauty and Personal Care in Guatemala - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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