PROSPECTS AND OPPORTUNITIES
Demographic challenges and competitive pressures to weigh on category performance
Rising consumer awareness of baby and child-specific products, especially among young parents in urban areas, is expected to sustain sales in the upcoming years. Nonetheless, Bulgaria’s declining child population (aged 0-11 years) is expected to weigh heavily on baby and child-specific products over the forecast period.
Bright outlook for baby and child-specific sun care
It is anticipated that baby and child-specific sun care will be the fastest growing category driven by weather extremes caused by climate change. Moreover, a growing number of Bulgarian parents are opting to use sun care on their children all year round, rather than just hot periods, which should extend overall usage of baby and child-specific sun protection.
Sustainability trend is to move centre-stage
The issue of sustainability is expected to become more central in the minds of consumers and brands over the forecast period. Younger Bulgarian consumers are steadily shifting their focus to more sustainable and eco-friendly products, in terms of ingredients and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Bulgaria?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Bulgaria - Category analysis
KEY DATA FINDINGS
Premium lines expand in baby and child-specific skin care
Lavena AD maintains a solid lead over the competition
Health and personal stores are the most popular channel
Demographic challenges and competitive pressures to weigh on category performance
Bright outlook for baby and child-specific sun care
Sustainability trend is to move centre-stage
Beauty and Personal Care in Bulgaria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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