PROSPECTS AND OPPORTUNITIES
Positive growth anticipated as baby and child-specific sun care is set to boost sales
Sales of baby and child-specific products are expected to increase over the forecast period. However, the persistent negative demographic trend will continue to constrain growth potential, as the size of the potential consumer base steadily declines.
Omnichannel strategies are expected to support ongoing growth for baby and child-specific products
As more consumers engage with online shopping and place increasing trust in a growing number of online retailers, retail e-commerce is set to continue outperforming traditional distribution channels. It will steadily gain share at the expense of offline retailers, many of whom are shifting part of their operations towards online sales in response to changing consumer behaviour.
Environmentally-friendly products are expected to be a rising trend across the forecast period
Consumers are increasingly concerned about climate change and protecting the environment, which also extends to protecting their children’s health. As such, consumers expect high standards, looking for brands that are making products as sustainable as possible, with many consumers prepared to pay a premium for such products.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in North Macedonia?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in North Macedonia - Category analysis
KEY DATA FINDINGS
Ongoing innovations, premiumisation and higher price points drive value growth
Procter & Gamble retains its lead with the trusted brand Pampers
Pharmacists lead distribution while retail e-commerce supports wider availability and choice
Positive growth anticipated as baby and child-specific sun care is set to boost sales
Omnichannel strategies are expected to support ongoing growth for baby and child-specific products
Environmentally-friendly products are expected to be a rising trend across the forecast period
Beauty and Personal Care in North Macedonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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