PROSPECTS AND OPPORTUNITIES
Growth predicted for baby and child-specific products in the years ahead
Baby and child-specific products in Egypt is anticipated to register both volume and current value growth during the forecast period, largely due to the essential nature of baby care products. However, global inflation is likely to prompt consumers to seek more budget-friendly alternatives.
Natural and free-from products set to gain popularity
A significant number of Egyptian mothers are increasingly prioritising clean-label products, such as those that are free from sulphates and silicones. Social media has played a crucial role in raising awareness about clean-label attributes, influencing more parents to consider these factors when selecting products for their children.
Baby and child-specific sun care will benefit from increased awareness of sun protection for young skin
New products and packaging are gaining significant momentum in Egypt, particularly in baby care sets. These sets, which combine hair and body care products, are available at discounted prices and feature appealing packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Egypt - Category analysis
KEY DATA FINDINGS
Soaring prices lead to volume declines in 2024
Johnson & Johnson leads in 2024, thanks to diverse portfolio across subcategories
E-commerce continues to reshape the distribution landscape
Growth predicted for baby and child-specific products in the years ahead
Natural and free-from products set to gain popularity
Baby and child-specific sun care will benefit from increased awareness of sun protection for young skin
Beauty and Personal Care in Egypt - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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