PROSPECTS AND OPPORTUNITIES
Soaring sun care sales to drive growth
France’s birth rate is anticipated to stabilise over the coming decade, but significant growth for baby and child-specific products is not expected and as a result, the forecast period will see continued declines throughout the category, though overall value sales will turn positive thanks to surging demand for baby and child-specific sun care. There are several reasons behind the widespread decline beyond sun care, including a fall in the number of women of childbearing age, economic and international uncertainties, as well as cultural changes where aspirations for a child-free life are becoming increasingly prevalent.
Natural trend gains traction
In common with adult products, the use of natural products and ingredients continues to grow for baby and child-specific products. New launches include Mustela’s balm containing extraits of avocado as the main ingredient, as well as Biolane’s balm made from 99% natural ingredients including olive oil, beeswax and linseed oil.
Sustainability as key concern for parents
The demand for sustainable products within baby and child-specific products continues to expand, both in terms of ingredients as well as packaging. As a result, companies remain invested in innovation, with many offering either recyclable, eco-friendly or refillable solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in France - Category analysis
KEY DATA FINDINGS
Demographic trends subvert demand for baby and child-specific products in 2024
Procter & Gamble gains overall leadership
Pharmacies remains primary distribution channel
Soaring sun care sales to drive growth
Natural trend gains traction
Sustainability as key concern for parents
Beauty and Personal Care in France - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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