Sales of baby and child-specific products will continue to be driven by baseline demand over the forecast period. Within this, polarisation will continue to be seen, with parents willing to invest in more expensive products for their newborns and younger infants, alongside ongoing price sensitivity which is especially seen in the purchase of products for children over the age of two years old.
Multipack offerings, locally called “gamme”, will remain a key trend across the forecast period. These value pack offerings (containing skin care, toiletries, and hair pomades) are bundled in a basket and sold together to provide a convenient and cost-effective solution for parents in Cameroon, consequently enhancing their appeal.
Baby rashes and other skin conditions continue to be key issues for many parents in Cameroon, due to the combination of using disposable diapers/nappies and the hot tropical climate of the country. Currently, many parents use talcum powder to address these issues, due to few specific products in this space.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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