PROSPECTS AND OPPORTUNITIES
Sales will continue to be supported by baseline demand, with ongoing polarisation expected
Sales of baby and child-specific products will continue to be driven by baseline demand over the forecast period. Within this, polarisation will continue to be seen, with parents willing to invest in more expensive products for their newborns and younger infants, alongside ongoing price sensitivity which is especially seen in the purchase of products for children over the age of two years old.
Multipack offerings ("gamme") will continue to offer a convenient and cost-effective solution for parents
Multipack offerings, locally called “gamme”, will remain a key trend across the forecast period. These value pack offerings (containing skin care, toiletries, and hair pomades) are bundled in a basket and sold together to provide a convenient and cost-effective solution for parents in Cameroon, consequently enhancing their appeal.
A need for personalised derma cosmetics to address baby rashes and skin conditions offers opportunities
Baby rashes and other skin conditions continue to be key issues for many parents in Cameroon, due to the combination of using disposable diapers/nappies and the hot tropical climate of the country. Currently, many parents use talcum powder to address these issues, due to few specific products in this space.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Cameroon - Category analysis
KEY DATA FINDINGS
Affordability and age-specific priorities drive sales in baby and child-specific products
Biopharma maintains lead, while LANA-BIO sees strong growth
Other non-grocery retailers remain the channel of choice for baby and child-specific products.
Sales will continue to be supported by baseline demand, with ongoing polarisation expected
Multipack offerings ("gamme") will continue to offer a convenient and cost-effective solution for parents
A need for personalised derma cosmetics to address baby rashes and skin conditions offers opportunities
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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