PROSPECTS AND OPPORTUNITIES
Marginal value growth over forecast period
In what is a mature product area, baby and child-specific products will register marginal constant value growth over the forecast period. While significant volume expansion is unlikely, brands can still find opportunities through value-added features, such as multipurpose creams that combine protection and sooth effects, or biodegradable wipes that appeal to eco-conscious parents.
Increasing focus on natural ingredients and more sustainable offerings
Parents will increasingly pay attention to product composition, with a growing preference for gentle, naturally derived ingredients such as calendula, oat milk, and chamomile extract. At the same time, there will be a noticeable shift away from formulations containing sulphates, parabens and added fragrances.
Multifunctionality and convenience drive value sales
There will be a focus on multifunctional offerings that simplify routines and offer value for money. Products such as combined hair and body washes or barrier creams with moisturising properties will gain traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Latvia - Category analysis
KEY DATA FINDINGS
Modest value growth, though volume growth marginal
Procter & Gamble continues to lead, but Unilever gains most value share
Pharmacies continue to lead distribution, though e-commerce gains most value share
Marginal value growth over forecast period
Increasing focus on natural ingredients and more sustainable offerings
Multifunctionality and convenience drive value sales
Beauty and Personal Care in Latvia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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