Competitive Landscape
Leading Manufacturers Adapt Strategies Amid Shifting Market Shares
The baby and child-specific products landscape in South Korea in 2025 demonstrated a moderately concentrated structure, with a handful of manufacturers holding significant retail value shares. Yuhan Kimberly remains the clear leader, albeit with a declining share from 18% in 2020 to 14% in 2025, reflecting a modest erosion of market dominance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in South Korea - Category analysis
Key Data Insights
Rising Demand for Specialised Children’S Skincare Drives Expansion
Rising Demand for Specialised Children’S Skincare Drives Expansion
Baby Wipes Maintain Leadership Amid Shift Towards Multifunctional Child Care
Local Brands Leverage Safety Certifications to Build Parental Trust
Parents Set to Drive Consistent Demand through Year-Round Sun Protection and Specialised Care
Specialised Formulations and Parental Trust Expected to Reshape Product Innovation and Competition
Leading Manufacturers Adapt Strategies Amid Shifting Market Shares
E-Commerce Drives Retail Transformation as Offline Channels Decline
Digital Engagement and Peer Reviews Shape Buying Habits among Parents
Beauty and Personal Care in South Korea - Industry Overview
Steady Expansion Driven by Skinification and Clean Reimagined
Key Data Insights
Steady Expansion Driven by Skinification and Clean Reimagined
Lifestyle-Driven Beauty Fuels Demand for Sensorial Everyday Products
Longevity Drives Demand for Clinic-Grade Home Treatments
Skin Care and Fragrances Set to Fuel Expansion through 2030
Mass Efficacy Expected to Shape Dynamic Consumer Micro-Segments
Brands Leverage Clinical Efficacy and Retail Innovation to Engage Discerning Consumers
Leading Korean Companies Leverage Strategic Channels to Sustain Dominance
Innovative Experiential Retail and Private Label Strategies Fuel Growth Opportunities
E-Commerce Leads Distribution as Offline Channels Evolve in Response
Country Reports Disclaimer
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!