PROSPECTS AND OPPORTUNITIES
A brighter outlook for baby and child-specific products despite falling birth rates
Clean beauty will likely remain the most important trend influencing the future of baby and child-specific products, with parents looking to avoid unnecessary additives, fragrances, or long/complex lists of ingredients. Labelling such as the Asthma and Allergy Association and the Nordic Swan Ecolabel will continue to influence purchasing decisions, while dermatological testing will remain essential for establishing credibility.
Parent showing a greater understand of the importance of using baby and child-specific sun care
Baby and child-specific sun care will likely remain one of the most dynamic categories within baby and child-specific products. While parents often use adult bath and shower products on their children, when it comes to sun care they are showing a strong and growing preference for specialist baby and child-specific sun care.
Innovation expected to focus on more targeted solutions and packaging
Innovation will remain limited, as most products already cater to sensitive skin with gentle and safe ingredients. However, opportunities exist in extending segmentation—such as by age, specialism (eg eczema-prone skin or nappy care), or functionality (eg microbiome-friendly or barrier-strengthening formulas).
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Sweden - Category analysis
KEY DATA FINDINGS
Category benefits from premiumisation but challenges remain
Private label winning share with strong value proposition
Sales shifting online but with a strong focus on pharmacies
A brighter outlook for baby and child-specific products despite falling birth rates
Parent showing a greater understand of the importance of using baby and child-specific sun care
Innovation expected to focus on more targeted solutions and packaging
Beauty and Personal Care in Sweden - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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