PROSPECTS AND OPPORTUNITIES
Low birth rate to hinder category growth but health concerns to push sun care use
Baby and child-specific products is expected to see slow retail value (constant 2024 prices) growth over the forecast period. The category’s performance is likely to remain highly dependent on the birth rate in Switzerland, which has one of the lower birth rates in Europe.
Milder and more natural options to be winners
Concerns over harmful ingredients will continue to increase the appeal of offerings with more natural or organic positioning and the development of clean beauty options dedicated for babies and children. Parents are expected to choose brands that are transparent in terms of their ingredients lists and offer natural and chemical-free formulations.
Packaging innovation to the fore
Innovation in packaging is set to play an important role in the category. In this vein, more sustainable packaging is expected, such as bioplastics made from sugarcane or algae.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Switzerland?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Switzerland - Category analysis
KEY DATA FINDINGS
Search for quality products sustains retail value growth
Private label remains popular for its price-quality ratios
Large selections and price promotions draw parents to supermarkets
Low birth rate to hinder category growth but health concerns to push sun care use
Milder and more natural options to be winners
Packaging innovation to the fore
Beauty and Personal Care in Switzerland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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