PROSPECTS AND OPPORTUNITIES
A positive performance will continue, supported by baseline demand and higher awareness of the best-suited products for infants
Baby and child-specific products will maintain positive sales over the forecast period, in both value and volume terms. This will be underpinned by baseline demand, alongside the fact that local consumers continue to place a stronger focus on the products which are best suited for their infants.
E-commerce expected to grow further over the forecast period
Growing consumer confidence in online shopping will continue to positively impact the expansion of the e-commerce distribution channel over the forecast period. Thanks to its expansion nationwide, alongside the introduction of competitively priced delivery services, more local consumers will be able to make online purchases and have them delivered to their homes.
Sustainability trends and natural formulas will drive innovations
Over the forecast period, innovations related to baby and child-specific products are set to be driven by increasing parental awareness of product ingredients, sustainability, and the specific needs of the delicate skin of babies and infants. There will be a continued shift towards natural and organic ingredients, like coconut oil, shea butter, aloe vera, and botanical extracts.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Croatia?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Croatia - Category analysis
KEY DATA FINDINGS
Baby and child-specific products benefits from a growing focus on the best-suited products for infants
Johnson & Johnson maintains its lead, although private label is hot on its heels
Health and personal care stores remain the preferred channel for baby and child-specific products
A positive performance will continue, supported by baseline demand and higher awareness of the best-suited products for infants
E-commerce expected to grow further over the forecast period
Sustainability trends and natural formulas will drive innovations
Beauty and Personal Care in Croatia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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