PROSPECTS AND OPPORTUNITIES
Stagnant birth rates to limit growth potential
Over the forecast period, baby and child-specific products is projected to see slight-to-marginal growth in retail value (constant 2024 prices) sales as retail volume sales decline. Birth rates, the main indicator of growth potential in the market, are set to continue to stagnate over the forecast period.
Good purchasing power to foster premiumisation
The stagnant consumer base remains the major factor in baby and child-specific products in Lithuania. With birth rates hitting new lows, the organic growth of the category is compromised.
Parents to look to quality, effective skin care products for their offspring
The activity around innovation is related mainly to skin care products. Consumers are ready to pay extra for the perceived higher-quality and added-value of baby and child-specific skin care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Lithuania?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Lithuania - Category analysis
KEY DATA FINDINGS
Long summer and improved purchasing power boost baby and child-specific sun care
Nestlé Baltics leverages strong growth in baby and child-specific sun care to gain overall retail value share
Pharmacies remains a strong and influential channel
Stagnant birth rates to limit growth potential
Good purchasing power to foster premiumisation
Parents to look to quality, effective skin care products for their offspring
Beauty and Personal Care in Lithuania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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