PROSPECTS AND OPPORTUNITIES
The premiumisation of baby and child-specific products
Baby and child-specific products in Singapore is expected to see a strong retail value CAGR at constant 2024 prices in the forecast period, despite the country’s declining birth rate, because parents with fewer children are more inclined to invest in high-quality essentials. The premiumisation trend is set to continue, stemming from greater awareness of potentially harmful chemicals, prompting caregivers to seek products with natural ingredients, safety certifications, and clear age-appropriate labelling.
A continued search for natural ingredients
Parents have become increasingly wary of synthetic chemicals in baby products, spurring a surging interest in formulae that feature plant-based or organic components. This trend has led both niche and mass brands to highlight “natural” credentials on their packaging and in marketing campaigns.
Innovation in packaging and formulations
As premium baby care products are expected to gain share in the forecast period, brands are focusing on both design and content to convey a sense of modernity, safety, and environmental responsibility. Eco-friendly packaging has taken centre stage, with refill pouches and reduced plastic usage becoming increasingly common.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Singapore - Category analysis
KEY DATA FINDINGS
The rise of higher-end mass products and dermocosmetics
A competitive landscape driven by dermocosmetics brands
The dynamism of retail e-commerce
The premiumisation of baby and child-specific products
A continued search for natural ingredients
Innovation in packaging and formulations
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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