PROSPECTS AND OPPORTUNITIES
Growth is set to benefit from the high dynamism of baby wipes
Sales of baby and child-specific products are expected to see strong growth over the forecast period, with a positive outlook largely driven by continued momentum in the baby wipes segment, as well as sustained demand within the baby and child-specific toiletries category. In both areas, heightened competitive activity among leading brands is playing a key role in stimulating growth.
Players are set to address the lower birth rate with strategies that increase penetration
The decline in the birth rate in Peru is expected to continue throughout the forecast period. As a result, sales of baby and child-specific products will become increasingly challenging for various players due to the decreasing number of babies.
Dermocosmetic brands are set to gain ground in baby and child-specific skin care
Strong innovations in baby and child-specific products will be noted across the forecast period, particularly in skin care. Key players will focus on developing specialised baby and child skin care products, that are gentle, suitable for sensitive skin and allergy friendly.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Peru - Category analysis
KEY DATA FINDINGS
Baby and child-specific products grow as baby wipes benefit from versatility
Kimberly-Clark del Perú SA leads, while Johnson & Johnson del Perú SA stands out
Small local grocers continue to lead sales, but lose share as pharmacies gain ground
Growth is set to benefit from the high dynamism of baby wipes
Players are set to address the lower birth rate with strategies that increase penetration
Dermocosmetic brands are set to gain ground in baby and child-specific skin care
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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