Baby and child-specific products is projected to record modest growth in the UK over the course of the forecast period, driven by premiumisation and price rises. The UK’s ongoing decline in birth rate will be the main factor behind the category’s weak progress.
In recent years, brands in baby and child-specific products have shifted away from licensing well-known characters and shows, opting for cleaner, more positioning-focused packaging to attract and educate parents. However, there are still growth opportunities for the former strategy if the right collaborations occur, as children remain influenced by and more likely to use products featuring their favourite characters.
The baby and child-specific skin care segment is poised to be one of the strongest performers in the forecast period, driven by ongoing premiumisation and rising consumer demand. Baby and child-specific skin care is set to benefit from parents emphasising the importance of safeguarding their children's natural microbiome and attending to the ingredients they apply to their skin.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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