PROSPECTS AND OPPORTUNITIES
Falling birth rates expected to hamper category performance
Baby and child-specific products is projected to record modest growth in the UK over the course of the forecast period, driven by premiumisation and price rises. The UK’s ongoing decline in birth rate will be the main factor behind the category’s weak progress.
IP product licensing re-emerging as a strategy amongst baby and child-specific products brands
In recent years, brands in baby and child-specific products have shifted away from licensing well-known characters and shows, opting for cleaner, more positioning-focused packaging to attract and educate parents. However, there are still growth opportunities for the former strategy if the right collaborations occur, as children remain influenced by and more likely to use products featuring their favourite characters.
Dermocosmetic demand expected to help skin care sales
The baby and child-specific skin care segment is poised to be one of the strongest performers in the forecast period, driven by ongoing premiumisation and rising consumer demand. Baby and child-specific skin care is set to benefit from parents emphasising the importance of safeguarding their children's natural microbiome and attending to the ingredients they apply to their skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in the United Kingdom - Category analysis
KEY DATA FINDINGS
Lower unit price rises slow category growth
Childs Farm Ltd continues to benefit from proactive strategy and rebranding
Online sales falter in 2024
Falling birth rates expected to hamper category performance
IP product licensing re-emerging as a strategy amongst baby and child-specific products brands
Dermocosmetic demand expected to help skin care sales
Beauty and Personal Care in the United Kingdom - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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