PROSPECTS AND OPPORTUNITIES
Premiumisation to accelerate as parents seek natural formulations
Premiumisation in baby and child-specific products is expected to be a key growth driver over the forecast period, supported by structural lifestyle shifts among urban Indian households. Rising disposable incomes, higher education levels, and the rise of dual-income nuclear families are enabling parents to spend more on what they perceive as safer and superior products for their children.
Functional and health-linked products set to blur the lines between personal care and wellness
Over the forecast period, functional baby and child-specific products are expected to gain momentum as parents seek products that go beyond cleansing and moisturising. Rising awareness around environmental stressors, allergen exposure, and sensitive skin is prompting a shift toward solutions that offer preventive and wellness-related benefits.
Innovation expected to broaden category appeal and drive adoption among new parents
Innovation is set to play a stronger role in shaping the future of baby and child-specific products in India, especially as players launch smarter, benefit-led offerings that go beyond basic care. In recent years, products have become more functionally advanced, catering to specific parental needs such as extended outdoor protection, convenience, and skin sensitivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in India - Category analysis
KEY DATA FINDINGS
Rise of D2C sales and increased hygiene awareness drives growth in 2024
Competition becoming more fragmented as players target different audiences
Digital and curated platforms help increase access to niche and premium products
Premiumisation to accelerate as parents seek natural formulations
Functional and health-linked products set to blur the lines between personal care and wellness
Innovation expected to broaden category appeal and drive adoption among new parents
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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