Competitive Landscape
Johnson’S Baby and Himalaya Reinforce Trust as Premium Brands Accelerate
Baby and child-specific products in India remained moderately concentrated in 2025, with Johnson & Johnson (India) Ltd continuing to hold the leading position with 30% value share, followed by The Himalaya Drug Co with 23%. Over the past five years, the category has become less concentrated, as Johnson & Johnson’s share declined from 44% in 2020, while Himalaya Drug’s share increased only modestly from 22%.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in India - Category analysis
Key Data Insights
Mamaearth and Digital-First Brands Build Trust through Toxin-Free Proof
Mamaearth and Digital-First Brands Build Trust through Toxin-Free Proof
Kt Professional Leverages Entertainment Partnerships to Drive Emotional Engagement
Plix Kids and Natural Ingredient Launches Boost Premium Clean Care Demand
Millennial and Gen Z Parents to Drive Premiumisation with Ingredient Transparency
Baby Wipes to Outpace Other Products as Hygiene Habits Evolve
Digital Engagement and Educational Content Shape Brand Trust and Growth
Johnson’S Baby and Himalaya Reinforce Trust as Premium Brands Accelerate
E-Commerce Makes Further Gains as Parents Seek Convenience
Firstcry Leverages Parenting Touchpoints to Drive Early Loyalty
Beauty and Personal Care in India - Industry Overview
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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