PROSPECTS AND OPPORTUNITIES
Declining birth rate presents a threat to growth
Baby and child-specific products is expected to see moderate growth in value terms (at constant 2024 prices) over the forecast period. However, this growth is expected to be slower than that seen over the review period.
Natural and sustainable products likely to fair well
The use of natural ingredients will likely become an increasingly important feature of baby and child-specific products over the forecast period, as consumers are becoming increasingly cautious about what products the use on their children. There is a perception among consumers that products that use natural ingredients will be inherently safer for their children and some are willing to pay a premium for this reassurance.
Wider applications for products could help to sustain growth amidst declining demand
Demand for baby and child-specific products is expected to decline due to an ageing population and fewer children being born. Nonetheless, products with uses beyond the intended demographic could still find some success in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Australia - Category analysis
KEY DATA FINDINGS
Baby and child-specific products experiences steady growth
Kimberly-Clark consolidates its lead while Rascals continues to find favour
E-commerce thriving but supermarkets remain on top
Declining birth rate presents a threat to growth
Natural and sustainable products likely to fair well
Wider applications for products could help to sustain growth amidst declining demand
Beauty and Personal Care in Australia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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