PROSPECTS AND OPPORTUNITIES
Growing demand for premium products
Baby and child-specific products is set to see modest value growth over the forecast period. Volume sales will remain under pressure from declining birth rates.
Room for mass dermocosmetics to develop
In 2024, Eucerin was the only mass dermocosmetics brand available in baby and child-specific products in Belgium. Given parents’ growing awareness of the benefits of dermocosmetics products, there will be room for the growth of mass dermocosmetics products, especially within the baby and child-specific skin care category.
Health and personal care stores to keep developing
Health and personal care stores is set to keep developing its role in baby and child-specific products in the forecast period, driven by two factors. Firstly, key retailers such as Kruidvat and Medi-Market are set to strongly develop their networks of stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Belgium - Category analysis
KEY DATA FINDINGS
Consumers still attend to quality despite rising budget consciousness
Beiersdorf retains lead despite share loss
Supermarkets facing growing competition
Growing demand for premium products
Room for mass dermocosmetics to develop
Health and personal care stores to keep developing
Beauty and Personal Care in Belgium - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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