PROSPECTS AND OPPORTUNITIES
Growth is set to accelerate throughout the forecast period as disposable incomes increase
Sales of baby and child-specific products are expected to increase over the forecast period, although 2025 is anticipated to be a particularly challenging year. Ongoing economic pressures are likely to keep many consumers focused on value in 2025, particularly among those who are price-sensitive.
Sustainable ingredients and packaging will be the focus of product innovations
Across the forecast period, sustainability will remain a key priority, as parents increasingly seek safe, natural products for their children while also considering their environmental impact. At the same time, multifunctional products will grow in popularity, reflecting consumers’ ongoing desire for convenience and better value.
Natural ingredients and products that address specific dermatological needs will become more common
Innovation across the forecast period is set to focus on products tailored for sensitive skin and specific dermatological needs. For example, Baby Dove Eczema Care Soothing Bath Treatment is specially formulated for sensitive baby skin, suitable for cases of baby eczema.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Canada - Category analysis
KEY DATA FINDINGS
Health features and gentle ingredients drive innovation in baby and child-specific products
Procter & Gamble Co retains its lead, improving its share through well-established brands
Hypermarkets leads sales and improves its share as consumers appreciate a wide variety at affordable prices
Growth is set to accelerate throughout the forecast period as disposable incomes increase
Sustainable ingredients and packaging will be the focus of product innovations
Natural ingredients and products that address specific dermatological needs will become more common
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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