Retail constant value sales of baby and child-specific products will rebound in 2025, but growth will be slightly lower across the forecast period as a whole than in the review period, as the population aged 0-11 years continues to decline. Even with falling birth rates, demand for baby and child-specific products will continue to grow amid growing awareness of the specific needs of babies and children among parents.
As the popularity of baby and child-specific products continues to grow, increased personalisation in the category is likely to be seen. The Johnson´s Baby brand has launched a wider variety of shampoos and conditioners, and others are expected to follow.
Premium brands will proliferate in baby and child-specific during the forecast period. Many of these will be imported from Europe.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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