PROSPECTS AND OPPORTUNITIES
Baby and child-specific products offers future growth potential
Despite a low birth rate in Hong Kong, the outlook for baby and child-specific products is positive, with both volume and value sales (at constant 2024 prices) set to rise over the forecast period. Between October 2023 and December 2024, the Hong Kong government allocated approximately HKD640 million to a “baby bonus” scheme, offering HKD20,000 to families with newborns.
Local parents prioritise quality over price despite economic slowdown
Despite economic slowdown, many local parents are still willing to spend on premium and high-quality baby and child-specific products that they perceive as being more effective and safer. Value sales will be supported adynamic landscape shaped by factors such as high disposable incomes, increasing health consciousness, and a preference for premium products.
Demand for natural and organic ingredients driven by rising health concerns
Hong Kong parents are highly concerned about the safety of their children and prioritise products that are free from harsh chemicals and artificial fragrances. They perceive natural and organic ingredients as gentler on delicate baby skin and potentially minimise the risk of allergic reactions.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Despite low birth rates, baby and child-specific products continues to perform well
Mustela looks to gain stronger presence in the local market
Dynamic online and offline distribution landscape
Baby and child-specific products offers future growth potential
Local parents prioritise quality over price despite economic slowdown
Demand for natural and organic ingredients driven by rising health concerns
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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