PROSPECTS AND OPPORTUNITIES
Falling birth rates present a significant threat to the future of baby and child-specific products
The demographic outlook offers limited potential for category growth in the coming years. Colombian couples are delaying starting families as they focus on their careers or choose not to have children altogether.
Growth will be supported by innovation and sophisticated formulations
Baby and child-specific products is home to few players, and no significant changes are expected over the forecast period. Nonetheless, segmentation (targeting babies, younger children, and “tweens”) and new concepts supporting the search for natural and environmentally friendly products are likely to continue to emerge, generating additional value for consumers and profit for retailers and brand owners.
Baby and child-specific products to see more developments
Baby and child-specific skincare is poised for further developments over the forecast period. To date, hydration and sensitive skin have been the focus; however, skin conditions continue to rise, such as eczema, which, according to Pizer Laboratories, affects 10.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Colombia - Category analysis
KEY DATA FINDINGS
Muted growth in 2024, with baby and child-specific sun care best performing subcategory
Bivien reformulates and aims to grow consumer base
Hypermarkets faces pressure from hard discounter launch
Falling birth rates present a significant threat to the future of baby and child-specific products
Growth will be supported by innovation and sophisticated formulations
Baby and child-specific products to see more developments
Beauty and Personal Care in Colombia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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