PROSPECTS AND OPPORTUNITIES
Private label set to expand during forecast period
Baby and child-specific products faces a positive forecast period, with growth driven primarily by rising sales in sun care and greater demand anticipated for value-added products. Volume sales are expected to lag behind value sales.
Shift to natural and organic offerings will support value sales
Value sales of baby-and child specific products will gain traction throughout the forecast period. As Finnish families have fewer children, they will be able to spend more money per child.
New ingredients and increased interest in sun protection
Innovation in baby and child-specific products is mainly focused on new ingredients. In the last years of the review period, there were several launches of products containing nurturing natural oils, for example.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Finland?
- Which are the leading brands in Finland?
- How are products distributed in Finland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Finland - Category analysis
KEY DATA FINDINGS
Falling birth rates mean stagnant sales in 2024
Kesko leads overall, while parents seek products for sensitive skin
Grocery retail holds highest distribution share, as demand rises for natural and organic options
Private label set to expand during forecast period
Shift to natural and organic offerings will support value sales
New ingredients and increased interest in sun protection
Beauty and Personal Care in Finland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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