PROSPECTS AND OPPORTUNITIES
Sun care likely to remain one of the few bright spots as birth rates continue to fall
Sales of baby and child-specific products are expected to continue declining in volume terms, heavily influenced by a projected ongoing decline in the country’s birth rate. This trend does not seem likely to be reversed in the short term with Italy continuing to have one of the lowest birth rates in the world.
‘Sephora Kids’ trend could present new opportunities for development
There is a growing trend among children and pre-adolescents to be interested in and to use beauty and skin care products traditionally intended for adults. Known as ‘Sephora Kids’ this is an emerging trend and presents a significant opportunity for producers of baby and child-specific products in Italy.
Players will need to innovate to remain relevant
Innovation will be a crucial driver for baby and child-specific products, with an increasing focus on natural formulations, transparency of ingredients and customisation for specific skin needs. Modern parents, driven by increasing scientific and environmental awareness, are demanding products that guarantee safety, efficacy and sustainability with most consumers looking for products with natural and organic ingredients, avoiding parabens, silicone and potentially irritating substances.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Italy - Category analysis
KEY DATA FINDINGS
Baby and child-specific sun care one of the few bright spots as declining birth rates continue to undermine sales
Sun care brands thrive as players focus on natural and sustainable solutions
Health and beauty specialists capture a significant share of sales thanks to trusted image
Sun care likely to remain one of the few bright spots as birth rates continue to fall
‘Sephora Kids’ trend could present new opportunities for development
Players will need to innovate to remain relevant
Beauty and Personal Care in Italy - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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