PROSPECTS AND OPPORTUNITIES
Innovation tailored to local needs
Baby and child-specific products is expected to see further value growth in the United Arab Emirates over the forecast period. In the modern digital era, children in the United Arab Emirates are increasingly engaging with social media platforms such as TikTok and YouTube.
Potential for premium development
The premium segment in the United Arab Emirates holds significant growth potential for baby and child-specific products in the coming years, with overall premium value sales growth outperforming the mass segment. This growth will be driven by various factors, including parental concerns regarding chemical ingredients, urbanisation, and the increasing participation of women in the paid workforce, resulting in higher disposable incomes.
Online expansion to influence store-based offer
The digital marketplace in the United Arab Emirates boasts a wider selection of products than bricks-and-mortar stores, especially pharmacies that often carry conventional items. As parents in the United Arab Emirates lean towards exploring innovative children’s products, they are gravitating towards online platforms for their shopping needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Parents lean towards premium brands
Johnson’s Baby benefits from extensive distribution and high levels of brand recognition
Pharmacies benefits from importance of expert advice in baby and child-specific products
Innovation tailored to local needs
Potential for premium development
Online expansion to influence store-based offer
Beauty and Personal Care in the United Arab Emirates - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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