PROSPECTS AND OPPORTUNITIES
Premiumisation in baby and child-specific products as parents prioritise quality and clean products for their offspring
The forecast for baby and child-specific products in Malaysia is positive, with projected fast retail volume and value (constant 2024 prices) CAGRs, despite a gradual dip in the birth rate. Nonetheless, more parents are likely to opt for better quality baby and child-specific products, such as Aveeno Baby, QV, Sanosan Baby, Earth Mama and Mustela Baby.
Convenience to drive growth in baby and child-specific toiletries
Baby and child-specific toiletries is expected to see the fastest retail volume and value CAGRs over the forecast period. The category is set to benefit from a strong focus on convenience, with many parents, especially in dual-income families, keen to find ways to reduce the time spent washing their children.
Online marketing, research and sales to gain traction
The distribution of baby and child-specific products in Malaysia is expected to remain strong in both online and offline terms. E-commerce is set to continue to be increasingly competitive in relation to baby and child-specific products, with a vast and growing range of brands and products being marketed and promoted online, making them more accessible to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Malaysia - Category analysis
KEY DATA FINDINGS
Economy, quality and convenience choices help to shape demand trends
Johnson & Johnson leverages a strong brand portfolio to lead baby and child-specific products
Mother and baby specialist retailers boost the distribution of baby and child-specific products
Premiumisation in baby and child-specific products as parents prioritise quality and clean products for their offspring
Convenience to drive growth in baby and child-specific toiletries
Online marketing, research and sales to gain traction
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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