PROSPECTS AND OPPORTUNITIES
Return of peace would boost consumer base
Baby and child-specific products is set to see further growth in Ukraine over the forecast period. Sales of baby and child-specific products are expected to pick up once the war is over.
Persistent focus on value for money
The forecast period is likely to see a persistent trend towards consumers seeking value for money in baby and child-specific products in Ukraine. Parents see several baby and child-specific products as necessary for their children’s comfort and wellbeing, and are, therefore, reluctant to forego purchasing them altogether.
Opportunities for private label and local brands
Local brands are expected to perform well during the forecast period. The combination of low prices and decent quality will benefit the sales of such local brands as Dityacha Liniya or Vuhastik.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Ukraine - Category analysis
KEY DATA FINDINGS
Diminished consumer base
Johnson & Johnson Ukraine retains lead
E-commerce grows strongly
Return of peace would boost consumer base
Persistent focus on value for money
Opportunities for private label and local brands
Beauty and Personal Care in Ukraine - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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