PROSPECTS AND OPPORTUNITIES
Early interest in make-up and skin care keeps parents vigilant
‘Toy make-up’ refers to items with packaging distinct from adult cosmetics, sold individually or in kits, including eye shadow, lipstick, lip gloss, nail polish and blush. Products supplied in dress-up sets are often unsuitable for skin use because they do not meet the safety controls of Anvisa (Agência Nacional de Vigilância Sanitária/Brazilian Health Regulatory Agency) and may contain heavy metals, toxic dyes or preservatives.
Mother-and-baby seal will remain powerful cue
Pregnant women are generally advised to avoid moisturisers containing urea, parabens, triclosan, phthalates, silicones, mineral oil, artificial fragrances, or retinoids because these substances can be readily absorbed and may affect foetal development. Products for mothers thus complement baby-and-child lines.
Later motherhood and smaller families support premiumisation
Brazil already shows a higher average age at first childbirth than the global average, and projections indicate the gap will widen by 2040. The fertility rate is lower than the global level and is expected to remain so over the coming decades.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Brazil - Category analysis
KEY DATA FINDINGS
Children’s sun care outpaces adult lines in 2024
Credibility and collaboration drive engagement
Parents remain cautious when choosing products
Early interest in make-up and skin care keeps parents vigilant
Mother-and-baby seal will remain powerful cue
Later motherhood and smaller families support premiumisation
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!