PROSPECTS AND OPPORTUNITIES
Sun care set to see strong growth as parents become more aware of skin care issues
Despite a declining birth rate, baby and child-specific products is expected to see value growth over the forecast period. Parents are spending more per child, prioritising high-quality, specialised products.
Paediatricians as key Influencers in baby and child-specific product consumption
Paediatricians will play a crucial role in shaping consumer behaviour regarding baby and child-specific products in the forecast period. Their recommendations can either boost or reduce the demand for certain items, as parents increasingly rely on medical advice when choosing personal care products for their children.
Consumers looking for dermocosmetics for their children
Just as in adult products, dermocosmetics are expected to put in a better performance in baby and child-specific products in the forecast period. Parents are increasingly choosing products that are dermatologically tested, hypoallergenic, and free from harmful chemicals, prioritising safety for their children's sensitive skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Ecuador?
- Which are the leading brands in Ecuador?
- How are products distributed in Ecuador?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Ecuador - Category analysis
KEY DATA FINDINGS
Baby and child-specific products continue to grow in the midst of a declining target demographic
Johnson & Johnson del Ecuador leads the category, while La Fabril increases its market share
E-commerce faces important challenges as it looks to become mainstream
Sun care set to see strong growth as parents become more aware of skin care issues
Paediatricians as key Influencers in baby and child-specific product consumption
Consumers looking for dermocosmetics for their children
Beauty and Personal Care in Ecuador - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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