PROSPECTS AND OPPORTUNITIES
Sales of baby wipes are set to decline, while Generation Alpha offer growth opportunities
Value sales of baby and child-specific products are expected to rise across the forecast period, however, volume sales will stagnate due to the negative performance of baby wipes. Consumption volumes of baby wipes will decrease due to declining birth rates, as well as the availability of more alternatives to baby wipes, such as reusable baby cleaning clothes.
Child-specific skin care lines are expected to launch across the forecast period
A rising number of children in Germany are visiting beauty stores, making skin care videos on TikTok and collecting expensive skin care products as though they were toys. The Sephora Kids phenomenon is an extreme example of young people's growing engagement with skin care and beauty.
Retail e-commerce and digital platforms are set to grow, influencing purchasing decisions
Online platforms and social media marketing will continue to play a significant role in product discovery and sales across the forecast period. Interactive and educational content targeted at parents and children will boost brand engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Germany - Category analysis
KEY DATA FINDINGS
Stable growth for baby and child-specific products is driven by gentle, skin-friendly formulations
Nestlé Deutschland AG retains its lead while STADA Arzneimittel AG and NAOS Deutschland GmbH record strong growth
Health and personal care stores regain share, offering parents both value and variety
Sales of baby wipes are set to decline, while Generation Alpha offer growth opportunities
Child-specific skin care lines are expected to launch across the forecast period
Retail e-commerce and digital platforms are set to grow, influencing purchasing decisions
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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