Value sales of baby and child-specific products are expected to rise across the forecast period, however, volume sales will stagnate due to the negative performance of baby wipes. Consumption volumes of baby wipes will decrease due to declining birth rates, as well as the availability of more alternatives to baby wipes, such as reusable baby cleaning clothes.
A rising number of children in Germany are visiting beauty stores, making skin care videos on TikTok and collecting expensive skin care products as though they were toys. The Sephora Kids phenomenon is an extreme example of young people's growing engagement with skin care and beauty.
Online platforms and social media marketing will continue to play a significant role in product discovery and sales across the forecast period. Interactive and educational content targeted at parents and children will boost brand engagement.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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