PROSPECTS AND OPPORTUNITIES
Slower growth amid child population decline
Romania’s child population aged 0-14 years is predicted to witness ongoing decline, which will lead to lower growth in baby and child-specific products over the forecast period. The growing number of brands launching products suitable for the whole family, especially in skin care, is also likely to dampen category sales.
Price growth will continue despite falling inflation
Purchasing power should recover as inflation falls and stabilises in Romania over the forecast period. Unit prices are still expected to rise, but at a much slower rate than in the post-pandemic period.
Sustainable choices are expected to expand
Over the forecast period, it is anticipated that sustainability will take a more central spot in the minds of consumers and brands. Young Romanian consumers are steadily shifting their focus to more sustainable and eco-friendly products and are looking at product ingredients and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Romania - Category analysis
KEY DATA FINDINGS
Steady value growth in baby and child-specific products
Multinationals maintain prominent position with baby wipes brands
Pharmacies are preferred channel for parents
Slower growth amid child population decline
Price growth will continue despite falling inflation
Sustainable choices are expected to expand
Beauty and Personal Care in Romania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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