PROSPECTS AND OPPORTUNITIES
Declining birth rates present a challenge but sales set to continue growing
Baby and child-specific products is expected to see steady growth over the forecast period in value and volume terms. Nonetheless, the market is likely to face challenges, primarily due to Mexico’s declining birth rate.
Organic products set to take centre stage
Young parents are demanding more than just quality when it comes to baby and child-specific products, with these consumers becoming more concerned about the wider impact of their purchasing decisions. As highly informed consumers, they are prioritising products that are safe, effective, and also sustainable, ethically produced, and inclusive.
Dermocosmetics expected to revolutionise baby and child-specific products
In the coming years, baby and child-specific sun care and skin care will likely continue to thrive, driven by the increasing awareness among parents about the importance of UV protection for their children. As this knowledge grows, so does the demand for specialised products that offer better protection and care for young skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Mexico - Category analysis
KEY DATA FINDINGS
Shifting demographics and growing parental awareness
Kimberly-Clark leads thanks to ongoing investments in the market
Grocery retailers lead distribution but e-commerce making gains
Declining birth rates present a challenge but sales set to continue growing
Organic products set to take centre stage
Dermocosmetics expected to revolutionise baby and child-specific products
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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