PROSPECTS AND OPPORTUNITIES
Steady growth anticipated over the forecast period, supported by innovation and more sophisticated formulations
Baby and child-specific products in the US is anticipated to see a positive value CAGR in constant value terms in the forecast period, driven by innovation, premium quality, sustainable practices, and more advanced formulations. There is also a rising focus on specialised products that cater to distinct age groups.
Health and wellness trend will bolster demand for dermocosmetics brands
Nowadays, US parents place a high value on health and wellness, choosing products that reduce chemical exposure. Dermocosmetics cater to this need by providing formulations that are devoid of harmful chemicals, preservatives, and synthetic fragrances.
Gen Alpha’s obsession with skin care could drive the growth of baby and child-specific skin care, but also raises concerns
In today's digital era, platforms such as TikTok, Instagram, and YouTube have eclipsed traditional television as the primary sources of entertainment for younger audiences in the US. This change has led to a notable rise in children's interest in skin care routines, largely influenced by online figures known as “skinfluencers.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in the US - Category analysis
KEY DATA FINDINGS
Baby and child-specific products witnesses modest growth in 2024, with the strongest increase for baby and child-specific sun care
Inclusivity influences product launches in baby and child-specific hair care
E-commerce continues to gain share
Steady growth anticipated over the forecast period, supported by innovation and more sophisticated formulations
Health and wellness trend will bolster demand for dermocosmetics brands
Gen Alpha’s obsession with skin care could drive the growth of baby and child-specific skin care, but also raises concerns
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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