Sales in baby and child-specific products will continue to be supported by baseline demand over the forecast period. However, birth rates are expected to decline over the forecast period, which will somewhat suppress potentially stronger sales.
In the current social landscape, consumers are becoming increasingly aware of personal care routines and products from a young age. Older children are exposed to beauty influencers on social media platforms and quickly learn about the efficacy of various ingredients and the variety of products available for personal care.
New product developments and innovation in the category will be driven by ingredients and science-backed claims. For personal care products, brands can try to differentiate themselves from competitors through their various ingredients and benefits, as personal care products are considered as essential compared to beauty products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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