PROSPECTS AND OPPORTUNITIES
Improving economic situation to spur a willingness to spend on non-essentials
Retail sales of baby and child-specific products are expected to rebound in volume and value (constant 2024 prices) terms in 2025, and over the forecast period, after a challenging 2024. The recovery of consumer purchasing power and improving employment rates will play key roles in stimulating interest in perceived less essential categories like baby and child-specific hair care and baby and child-specific toiletries.
Relaunch of Dove Baby to boost Unilever de Argentina
Unilever de Argentina is expected to recover lost ground in the short term. The company experienced a significant decline in retail value share towards the review period, primarily due to the exit of the Dove Baby brand.
Demographic and social trends to impact performance
Demographic trends and poverty levels are expected to influence the demand for and development of baby and child-specific products over the forecast period. According to Euromonitor International, the birth rate is projected to stabilise, following a significant decline from 2019.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Argentina - Category analysis
KEY DATA FINDINGS
Economic pressures hit baby and child-specific products
Kimberly-Clark overtakes Johnson & Johnson de Argentina
Health and beauty specialists leverage wide product coverage to lead distribution
Improving economic situation to spur a willingness to spend on non-essentials
Relaunch of Dove Baby to boost Unilever de Argentina
Demographic and social trends to impact performance
Beauty and Personal Care in Argentina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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