PROSPECTS AND OPPORTUNITIES
Positive growth will be challenged by a declining birth rate and price sensitivity
Sales of baby and child-specific products are expected to increase over the forecast period, with baby wipes continuing to drive the most dynamic growth. Baby and child-specific hair care is also set to drive a solid performance, albeit growth will be from a low base.
A rising focus on sustainability and natural ingredients is expected over the forecast period
Added-value products within the baby and child-specific landscape will grow over the forecast period. Consumers are increasingly aware of product ingredients, and this will drive players to launch new products, in particular those with natural claims.
Innovation within sun care is set to focus on natural ingredients and sensitive skin
Across the forecast period, the highest number of innovations is expected to emerge within sun care. Parents are likely to respond positively to effective and convenient sun care products, particularly those tailored to the specific needs of baby and children, offering gentle products and those for sensitive skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Georgia - Category analysis
KEY DATA FINDINGS
Baby wipes drive sales, benefiting from versatile properties and an essential nature
Multination’s lead as parents place strong trust in well-established brands
Strong trust in pharmacies boosts growth for this distribution channel in 2024
Positive growth will be challenged by a declining birth rate and price sensitivity
A rising focus on sustainability and natural ingredients is expected over the forecast period
Innovation within sun care is set to focus on natural ingredients and sensitive skin
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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