PROSPECTS AND OPPORTUNITIES
There is set to be further expansion of sensitive and clean formulations
Sales of baby and child-specific products are expected to rise across the forecast period, with baby wipes predicted to be the most dynamic area, supporting overall growth for the category. The demand for ultra-sensitive, hypoallergenic, and dermatologically tested baby care goods will continue to shape new product launches.
Launches are expected to focus on premium and science-backed goods
As birth rates are expected to remain low, parents will keep investing in high-quality, research-driven baby care products, further pushing the market towards premium, dermocosmetic, and natural formulations. Categories such as baby sunscreens, anti-eczema solutions, and organic-certified body care are expected to see notable growth.
Environmental concerns are set to inform new product development and innovation
There is set to be a growing emphasis on environmental conservation and sustainability among both consumers and manufacturers. This trend will lead to increased demand for products featuring eco-friendly packaging solutions, such as recycled materials and biodegradable options.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Hungary - Category analysis
KEY DATA FINDINGS
A growing demand for ultra-sensitive and allergy-friendly formulas
Premiumisation continues during 2024, despite consumers budget constraints
Private label offerings and health and beauty specialists strengthening their market positions
There is set to be further expansion of sensitive and clean formulations
Launches are expected to focus on premium and science-backed goods
Environmental concerns are set to inform new product development and innovation
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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