PROSPECTS AND OPPORTUNITIES
Growth supported by rising demand for safer, gentler, and herbal formulations
Growth in baby and child-specific products in Pakistan will be driven by rising demand for safer, gentler, and herbal formulations, especially in toiletries and skin care. The parental spend per child is rising, particularly in urban households where children’s wellbeing is a priority.
Localisation and affordability will be key drivers
Localisation and affordability will be key drivers over the forecast period. Brands such as Shield and Olivia are expected to expand their rural and semi-urban presence through kiryana stores and general trade, offering low-cost essentials in small SKUs.
Innovation set to focus on natural baby care and sustainable packaging
Innovation is expected to focus on natural, clean-label baby care, sustainable packaging, and bundle-based marketing. Growth can be expected in halal-certified, paraben-free, and plant-extract-based baby oils, shampoos, and lotions, especially among urban parents.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Pakistan - Category analysis
KEY DATA FINDINGS
Essential demand and herbal-positioned options support growth in 2024
Kenvue Inc leads, with loyalty to its Johnson’s Baby line remaining strong in 2024
E-commerce growth driven by its convenience, wide product range, and flash promotions
Growth supported by rising demand for safer, gentler, and herbal formulations
Localisation and affordability will be key drivers
Innovation set to focus on natural baby care and sustainable packaging
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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