PROSPECTS AND OPPORTUNITIES
Growth will come from premiumisation, as volume sales set to remain stable
Baby and child-specific products in China is expected to see slow and stable retail value growth rates at constant 2024 prices throughout the forecast period. A key negative driver is expected to be the persistently low birth rate.
Innovation and marketing likely to drive domestic brands to new heights
Domestic brands have been gaining ground in baby and child-specific products in China, and this is set to continue in the forecast period. Compared with their foreign counterparts, local brands hold distinct advantages in terms of product innovation and content-driven e-commerce marketing.
Stricter standards will push safety to the forefront of innovation in baby and child-specific products
With improvements to industry norms and standards, future product innovation is expected to be more focused on product safety. Indeed, the safety of baby and child-specific products is the primary factor that consumers pay attention to when purchasing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in China - Category analysis
KEY DATA FINDINGS
Segmentation rises in the largest category, baby and child-specific sun care
The top two players maintain dynamic growth
Retail e-commerce becomes dominant, at the expense of mother and baby stores
Growth will come from premiumisation, as volume sales set to remain stable
Innovation and marketing likely to drive domestic brands to new heights
Stricter standards will push safety to the forefront of innovation in baby and child-specific products
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!