PROSPECTS AND OPPORTUNITIES
Demand for baby and child-specific products remains stable despite low birth rates
Consumer interest in baby and child-specific products is projected to remain steady over the forecast period, although value sales growth is likely to be moderate overall. While Austria’s birth rate is expected to stay relatively low in the short term, new product development and rising consumer awareness will continue to support performance.
Premium baby care retains its niche appeal through trust and brand heritage
The trend towards premium baby and child-specific products is expected to persist over the forecast period, although the category will remain a niche within overall baby care. Many parents view premium brands as a source of reassurance, particularly in a market where product safety and ingredient transparency are paramount.
Innovation will focus on clean label formulations and sustainable materials
Innovation in baby and child-specific products is set to revolve around two core pillars: ingredient transparency and environmental sustainability. Parents are increasingly looking for brands that offer clean label formulations free from unnecessary additives, synthetic fragrances, or potentially irritating substances.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Austria - Category analysis
KEY DATA FINDINGS
Innovation and evolving formulations support category growth despite low birth rates
Branded leaders and private label both drive competition
Supermarkets and health stores support strong distribution while e-commerce evolves
Demand for baby and child-specific products remains stable despite low birth rates
Premium baby care retains its niche appeal through trust and brand heritage
Innovation will focus on clean label formulations and sustainable materials
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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