PROSPECTS AND OPPORTUNITIES
The rising number of children in Portugal is set to support ongoing growth
Sales of baby and child-specific products are projected to continue recording positive retail value growth across the forecast period. This growth is expected to be driven by several key factors, including the premiumisation trend, the emergence of new natural formulations, and a rising demand for dermocosmetic products, all of which are likely to drive value.
Bespoke and advanced formulations for children’s and babies’ skin is set to drive sales
While baby and child-specific products may be evolving with slightly less dynamism than the adult segment, it remains set for ongoing innovation across the forecast period. As demand for safer and more effective options continues to grow, brands are increasingly focusing on advanced formulations tailored to the unique needs of young, sensitive skin.
Products targeting pre-teens could drive growth over the forecast period
Sales in baby and child-specific products will face facing pressure from adult skin care across the forecast period, as some parents opt for these alternatives as their children grow older. However, a potential opportunity lies in the relatively untapped older children segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Portugal - Category analysis
KEY DATA FINDINGS
Parents become increasingly educated about children’s health needs, boosting growth
Procter & Gamble Portugal SA improves its share while focusing on innovation
Supermarkets lose sales to health specialists as skin and allergy concerns rise
The rising number of children in Portugal is set to support ongoing growth
Bespoke and advanced formulations for children’s and babies’ skin is set to drive sales
Products targeting pre-teens could drive growth over the forecast period
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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