As the cost of living remains a pressing concern for many South African households, the demand for more affordable baby and child-specific products is expected to grow, even in a category that traditionally shows limited downtrading. In the coming year, more parents are likely to turn to private label alternatives that offer better value for money without compromising on essential benefits.
As parents become more aware of ingredient safety and are in tune with the unique needs of babies with sensitive skin, it is expected that they will demand products with safer and gentler formulations. Parents are becoming increasingly informed and cautious about the products they use on their children, favouring options that are free from harsh chemicals, parabens, phthalates, and artificial fragrances.
Adults increasingly prefer and trust skincare and health products that are supported by scientific research and proven effectiveness. In time, this trend is likely to extend into products made for babies and children as well.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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