PROSPECTS AND OPPORTUNITIES
Private label to gain further acceptance as they improve offerings and quality
As the cost of living remains a pressing concern for many South African households, the demand for more affordable baby and child-specific products is expected to grow, even in a category that traditionally shows limited downtrading. In the coming year, more parents are likely to turn to private label alternatives that offer better value for money without compromising on essential benefits.
Gentle and skin safe formulations will stay at the forefront of product development
As parents become more aware of ingredient safety and are in tune with the unique needs of babies with sensitive skin, it is expected that they will demand products with safer and gentler formulations. Parents are becoming increasingly informed and cautious about the products they use on their children, favouring options that are free from harsh chemicals, parabens, phthalates, and artificial fragrances.
Adult preferences for science backed products to eventually spill over to baby and child specific categories
Adults increasingly prefer and trust skincare and health products that are supported by scientific research and proven effectiveness. In time, this trend is likely to extend into products made for babies and children as well.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in South Africa - Category analysis
KEY DATA FINDINGS
Resilient category despite South Africa’s challenging economy
Johnson & Johnson maintains lead although it faces rising competition from private label
Retail e-commerce gains share as more consumers become comfortable shopping online for baby products
Private label to gain further acceptance as they improve offerings and quality
Gentle and skin safe formulations will stay at the forefront of product development
Adult preferences for science backed products to eventually spill over to baby and child specific categories
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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