PROSPECTS AND OPPORTUNITIES
Growth predicted for the category, despite population decline
Current value growth of baby and child-specific products is expected to remain steady during the forecast period, due to an increased emphasis on health and wellness. Although the birth rate is declining, parents are becoming more resourceful and willing to invest in high-quality products for their children.
Innovative products for children will focus on fun
Innovation in children’s products is anticipated to increase, emphasising the combination of functionality and fun. Items such as bath bombs containing toys or cosmetics inspired by popular children’s franchises are likely to experience substantial growth.
Sustainability will remain a key area of concern
As environmental concerns gain prominence, sustainability will assume a larger role in baby and child-specific products. Parents are increasingly prioritising eco-friendly products, and well-known brands are responding to this demand by adopting sustainable packaging and natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Poland - Category analysis
KEY DATA FINDINGS
Increased investment in your children
Private label and local brand success despite strength of multinationals
Pharmacies expand, while health and personal care stores lead in terms of distribution
Growth predicted for the category, despite population decline
Innovative products for children will focus on fun
Sustainability will remain a key area of concern
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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