PROSPECTS AND OPPORTUNITIES
Strong growth projected despite declining birth rates
Sales of baby and child-specific products in Vietnam are expected to see strong growth over the forecast period in value terms (at constant 2024 prices). Despite the country’s declining birth rate, the market remains promising due to increasing household incomes, rising living standards, and growing parental willingness to allocate higher budgets for baby care.
Local players and private label set to make inroads
During the forecast period, local brands and private label products are expected to expand their presence in baby and child-specific products, fuelled by the rapid expansion of retailers into rural areas. As major retailers broaden their reach, private label development is set to accelerate, providing parents with more affordable yet high-quality alternatives.
Health and sustainability likely to be a focus of innovation
When it comes to innovation within baby and child-specific products, there is expected to be a higher demand for products featuring gentle and natural ingredients. This will likely lead to new innovations featuring ingredients such as oat extract, calendula, aloe vera, and coconut-derived cleansers.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Vietnam - Category analysis
KEY DATA FINDINGS
Sales see strong growth in 2024 despite declining child population
Johnson’s Baby remains the go-to brand despite mounting competition
Distribution landscape evolving as more consumers shift online
Strong growth projected despite declining birth rates
Local players and private label set to make inroads
Health and sustainability likely to be a focus of innovation
Beauty and Personal Care in Vietnam - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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